December, 2016
Objective: To create a digital personalized individual graphic to send to our top high school recruits which would feature them as a UW Husky in the most impactful way possible.
Provided: Photos (assisted in photoshoots)
Outcome:
Each of these personalized graphics were created and sent to about 40-60 players, per graphic.
(Left) A template to create our recruits featured in a custom TIME Magazine cover with UW branding and theme, highlighting the recruit's specific accomplishments and position.
(Middle) A template for our recruits which shows them flexing, looking down at Husky Stadium overlaid and double exposed within their Husky uniforms. This concept unites the future for the recruit in Husky Stadium as well as for introducing to fans who to expect to carry on Husky football success.
(Right) A template in theme of a movie poster. Pictured in front and center is our high school recruit, and surrounded by him are current big name players currently on the team. This delivers an impactful vision for our recruit where he can see himself competing side by side with the big names on our team. Additionally, the text in the bottom, or the 'credits,' describe the recruit alongside other Huskies, as well as the coaches who 'produced' this recruit, and lastly 'in support' by our fan base Husky Nation.
Tools used: Adobe Photoshop
October, 2016
Objective: Create a digital graphic for social media as well as print to mail to high school recruits showcasing our famous UW Husky Alumni who have now gone on to play in the NFL connected to our current players who are sure to go pro to the NFL either this year or next year.
Provided: Pro players' photos found online, current UW players' photos (assisted in photoshoots)
Outcome: Using visual hierarchy, displaying the UW Alumni who are playing at the highest level of football possible in the NFL, while showing the rising stars at the bottom currently at Husky Football who are improving their skills and strength to their alumni in the NFL.
Tools used: Adobe Photoshop
December, 2016
Objective: To showcase on social media all of our current Huskies who were recognized by the PAC12 as the best of the best players this year on the field.
Provided: Photos (assisted in photoshoots)
Outcome: Categorized by position, used consistent theme and proper branding to solidify the impressively high number of recognized players. While gold is considered on-brand for the Huskies, it was fitting for each typographic element to be shining gold considering they were the best in the league. Additionally a smaller detail, used trees in the background images that are unique to those surrounding Husky Stadium to take the UW theme a step further.
Tools used: Adobe Photoshop
October, 2016
Objective: Send personalized individual digital graphics to high school recruits
Provided: Camera (Cannon 5D Mark II, Lens unknown)
Outcome: Took photos during a home game in Husky Stadium, sorted through which photos I saw potential in editing each player's name, number, and skin tone, then took those selected photos into photoshop to alter each player's characteristics to match those of each of our recruits.
For example, looking at the left graphic below, in the original photo, the player on the left is white, number 88, and has the last name O'Brien. I chose this photo to edit and make for high school recruit Hunter Bryant because he has a very similar body type. The same manipulation was done to the player on the right in the graphic below to the right.
While only two examples of this type of personalized graphics are shown, there were about 4-5 different photos taken from the game an dmanipulated to fit each of the 100+ recruits we were recruiting.
Tools used: Canon 5D Mark II, Adobe Photoshop
October 2016 – January, 2017
Objective: Create digital graphics for social media of current players who performed better than anyone else in the most recent game - posted weekly
Provided: In game photographic, 'Freak of the Week' theme/logo
Outcome:
(Left) United the awarded title 'PAC12 Scholar fo the Year' award to the 'Freak of the Week' theme by making the background in the famous Suzzoulo Library on UW campus.
(Middle) Since the game was played in San Francisco city, I took a landscape photo of the Golden Gate Bridge and realistically showed our two 'Freaks of the Week' towering over it, as if it's no barrier to them.
(Right) Decided to keep the actual graphic rather simple in color, yet added a bit of movement blur, in order to really highlight the typographic focus.
Tools used: Adobe Photoshop
January, 2017
Objective: Create a couple options to post on social media to highlight our current Huskies who have announced they will be entering the NFL combine before they graduate.
Provided: Some of the photos, the golden NFL logo
Outcome: Showcasing all of the possible 32 NFL teams each player could end up going to in two different ways that utilize typographic elements differently from one another and their relationship with the corresponding players.
Tools used: Adobe Photoshop
November, 2016
Objective: Post a graphic to social media to spread awareness the Huskies just became the PAC12 North Champions over rival school, Washington State University.
Provided: The photo taken right after the game
Outcome: Adding the PAC12 logo, adding the 'Norther Champions,' adding some darker color in the corner so the white text would be more visable, also tried to place text in a more dynamic way so it looked like it was apart of the photo, rather than just slapping it on top of the photo. I did this by layering it under/over a few of our players.
Tools used: Adobe Photoshop
January, 2017
Objective: To highlight the exclusive games our Huskies were invited to compete in.
Provided: Photos (assisted in photoshoots)
Outcome:
(Left) Players pictured in front of the AT&T Stadium which has a large fountain in front of it – for dramatic effect, I decided to submerge our players halfway into this fountain, and integrate their names in a dynamic yet effective way.
(Right) Since the game is to be played in Los Angeles, it seemed appropriate to include palm trees in the background as well as the actual stadium and field that our player will be playing on.
Tools used: Adobe Photoshop
November, 2016
Objective: Send a personalized individual graphic to our recruits.
Provided: Photos of players (assisted in photoshoots)
Outcome:
(Left) Showcasing the previous Huskies on the outsides who played at UW and went onto the NFL, and showing our targeted recruit in the middle showing through letters that spell out 'Future.'In this particular graphic, the previous Huskies and NFL players play/played the same position (wide receiver) as this recruit, Ty Jones.
(Right) Created a template to create an individual personalized graphic of recruit as apart of 'The Ring of Honor.' Took a photo of outside Husky Stadium where our 'Ring of Honor' is visible fom around the outside of the stadium. The 'Ring of Honor' showcases banners dedicated to previous historical UW football payers. Considernig these former players are in their 70's and even 90's, it seemed logical to replace these players with former players who high school recruits would recognize and who are relevant in the NFL today – such as Shaq Thompson and Jermaine Kearse. After replacing those banners, I dedicated the very front-most banner to showcase the recruit we were going to send the graphic to (60+ recruits).
Tools used: Cannon 5D Mark II, Adobe Photoshop
December, 2016
Objective: Create a template to send to all of our recruits who will be playing in the Polynesian Bowl game in Hawaii.
Provided: Photos of players (assisted in photoshoots)
Outcome: A template that creatively played on the theme of Polynesian culture. I researched traditional Polynesian tattoo patterns and mocked one of them up for the background, as well as using the two helmets that were designed specifically for this game. Lastly, I thought it would be on theme to use a sand-like explosion on either side, since the game will be played in Hawaii.
Tools used: Adobe Photoshop
