Hello!
I'm Will Trogdon, a Seattle-born brand and marketing leader working where sport, culture, design and technology meet.
I started hands-on, across graphic design, photography, content, digital products and fan experience. From there, I became U.S. Soccer's first in-house designer, helped launch the Seattle Kraken and led its fan app to 200K+ users, and served as VP Marketing & Brand for FIFA World Cup 26 in Seattle.
Today, my value is in defining the vision, setting the direction and aligning talented people around it. I'm most energized by figuring out what a brand stands for and turning it into experiences people can see, feel and identify with.
I'm looking for my next senior brand, marketing or creative leadership role in Seattle. Reach me at trogdon.will@gmail.com.
Recognition: Product 50 finalist, Best Product Design Leader (Amplitude / VentureBeat, 2025) · Seattle Kraken app featured in The Wall Street Journal and GeekWire, plus a Sports Business Journal Sustainability Award
Outside of Design + Tech + Sports
I’m an avid photographer, outdoors enthusiast, and proud Seattleite - most often found on a golf course, boarding the slopes, attending a sports game, or exploring new places that make a great old-fashioned.