Hello!
I’m Will Trogdon, a Seattle-born creative and brand strategist who has spent more than a decade shaping ideas, experiences, and organizations at the intersection of sport, culture, design, and technology.
My career began as a hands-on creative across graphic design, photography, content, digital products, and fan experience. That breadth gave me a deep understanding of how different disciplines contribute to a larger vision, along with the decisions, nuanced challenges, and collaborations required to bring ambitious work to life.
Today, my greatest value is not tied to any single medium or area of expertise. It is in defining the vision, setting the direction, connecting disciplines, and aligning talented people around a shared purpose.
Along the way, I have helped shape brands and experiences for organizations including U.S. Soccer, the Seattle Kraken and Climate Pledge Arena, and the FIFA World Cup 26 in Seattle. Across each chapter, my work has expanded beyond creative execution to include brand strategy, creative direction, team leadership, partnerships, digital innovation, and large-scale cultural storytelling.
At my core, I am a creative via brand strategist and collaborator. I think deeply about how things look, sound, and feel, but also what they mean, what problems they solve, and how they connect to people. I am most energized by opportunities to define what a brand stands for and translate that vision into experiences people can see, feel, and believe in. Even identify with.
Sometimes that means building something entirely new. Other times, it means bringing clarity, consistency, and renewed energy to something that already matters. In either case, I bring curiosity, empathy, ambition, and a belief that the most meaningful work happens when strong ideas and talented people come together around a clear vision and north star.
Outside of Design + Tech + Sports
I’m an avid photographer, outdoors enthusiast, and proud Seattleite - most often found on a golf course, boarding the slopes, attending a sports game, or exploring new places that make a great old-fashioned.