Hello!
I’m Will Trogdon, a dynamic Design Leader in the sports industry, with a proven track record of crafting innovative brand experiences that amplify fans’ passion for their teams.
Born and raised in Capitol Hill, Seattle, my passion for sports and design has been intertwined from the start. I grew up as the first and last kid on the soccer field for practice, just as I was the first and last kid in the art room during free period. This dual passion has fueled a career where I’ve delivered impactful solutions at the intersection of Design + Sports + Technology:
- Seattle Kraken & Climate Pledge Arena: As the first UX/UI Designer in professional sports to work in-house, I spearheaded the user experience and brand strategy of their inaugural fan-facing mobile app. Now boasting over 200K registered users, 30M+ sessions, the mobile app has earned recognition from Sports Business Journal, Geek Wire, and others.
- U.S. Soccer Federation: Leading the Graphic Design and Brand Team, I partnered with external agencies and internal analytics teams to design the organization’s first-ever U.S. Soccer Mobile App, delivering user-centered experiences that engaged fans on a new level, and gave U.S. Soccer's marketing team another touchpoint.
- U.S. Soccer Federation: Played a pivotal role in two FIFA World Cup brand campaigns that captivated millions worldwide, including a contributed effort towards designing the most-ever-sold Nike Soccer Jersey (US Women's World Cup Soccer Jersey).
After achieving my goal of designing and continually enhancing the Seattle Kraken + Climate Pledge Arena App, I’m now focused on leveraging my expertise to lead brand strategy and drive innovation.
Outside of Design + Tech + Sports
As a freelance photographer, I enjoy shooting concerts, sporting events, and unique perspectives around the city. Most of these photos can be found on my Instagram.
Golf, any boat-related activity, camping, paddle boarding, surfing, fishing, running -- any activity outside, I truly enjoy! Recently, I started a competitive kickball team and also picked up birding.
Lastly, I'm extremely passionate about places that serve the best old-fashioned's. Happy to receive and give recommendations around Seattle!