During the NFL's historic 100th season, I had the privilege of serving as the Seattle Seahawks' primary Visual/Graphic Designer during the latter half of the 2019 season and into the playoffs. Collaborating closely with the Director of Digital Media and the Social Media Content Strategist, I played a key role in conceptualizing and designing a wide range of digital assets. These included in-game content, milestone graphics, and dynamic visuals for social media, all crafted to engage fans and elevate the team’s digital presence.
2020 NFL Pro Bowl Campaign
Objective: Promote Seahawks players who are likely to get voted to participate in the 2020 NFL Pro Bowl
Provided: Photos of players, Generic Seahawks branding assets
Outcome: 18 total graphics: Twitter and Instagram for each player (8), as well as a combined graphic containing all 8 players, sized for both Twitter and Instagram. To ensure cohesiveness across all of these graphics within the campaign, I developed a template that utilized the same bold blue and green brand colors, stylized typography, placement of the Seahawks and NFL Pro Bowl logos. In contrast, in order to make each player stand out from the rest, I included their position, number, and unique action photo.
Tools Used: Adobe Photoshop, Adobe Illustrator, Adobe Lightroom
2019-20 Playoffs
Objective: Create a mosaic grid on the Seahaws' instagram page that follows their run in the playoffs
Provided: Photos of players, Generic Seahawks branding assets
Outcome: 51 uniquely different instagram posts that tell the narrative of the Seahawks' progression through the playoffs. While still maintaining photo/video content relevant to day-to-day posting such as player arrivals, highlights, celebrations, etc, the background imagery nods to the progression of the playoff push - including PNW-specific easter eggs.
Provided: Photos of players, Generic Seahawks branding assets
Outcome: 51 uniquely different instagram posts that tell the narrative of the Seahawks' progression through the playoffs. While still maintaining photo/video content relevant to day-to-day posting such as player arrivals, highlights, celebrations, etc, the background imagery nods to the progression of the playoff push - including PNW-specific easter eggs.
At first, Seahawks fans weren't sure what to make of the unique style, but then quickly saw the story unfold and how it would progress through the playoffs - paying a special nod to the PNW by showcasing an Orcas Whale, Cascade Mountains, Seattle Ferris Wheel, 12, the roof of the Seattle Public Library, Mt. Rainer, and the Seahawks home stadium, Lumen Field.
For all social media graphics, please refer to my profile on Gondola
Miscellaneous Graphics Created for all Seahawks Digital Platforms:
